Road Safety

Road Safety Partnership Campaign

A major road safety partnership campaign, aimed at significantly cutting the number of people killed and seriously injured on local roads, was launched at Kingston Maurward College in January 2010.

The 'no excuse' project originally combined extra police and safety camera enforcement on the roads with hard-hitting publicity and education campaigns in a joint effort to reduce the suffering caused by bad and careless driving in the county.

The initiative is led by Dorset Road Safe, and is a partnership including Dorset County Council, Dorset Police, Dorset Fire and Rescue, Dorset Road Safe (Enforcement), Public Health Dorset, the South Western Ambulance Trust, the Highways Agency and Bournemouth and Poole borough councils. 

For more information on 'no excuse' visit the Dorset Road Safe website.

Education and Awareness

Local Authorities carry out a number of education and awareness campaign activities focusing on:

  • Provision of resources, training and advice to raise awareness
  • Child pedestrian skills training
  • Cycle training courses
  • School crossing patrol services
  • Campaigns such as seatbelts, speeding and mobile phone use

There is also a great interactive website for children all about road safety.  Visit the ‘Tales of the Road’ website.


Local authorities collate casualty statistics to inform how engineering works can best be used to reduce collisions, such as:

  • junction improvements
  • traffic calming
  • controlled junctions and crossings
  • interactive speed signs


Red light speed cameras are used to reduce collisions at specific locations.

Parking Enforcement helps improve safety and traffic flow.

Police also enforce careless driving, drink driving, mobile phones, seatbelt use and offer driver awareness to help combat dangerous driving behaviours. For more information visit the Roadsafe website.


Find out more about road safety in Bournemouth.

Find out more about road safety in Poole.